Client:
Casper’s Truck Equipment
Rebranding and developing a truck upfitter to regain traction by increasing their digital footprint
With locations in Butler, WI and Appleton, WI, Casper’s Truck Equipment has been a major player in upfitting trucks, municipal vehicles, vans and other vehicles for nearly two decades.
Challenge:
Taking an outdated brand logo along with a less than stellar website presence and merging the two to ensure a better represented brand identity and quality user experience from a digital standpoint.
Our Approach:
With leading ideas and carefully curated collaboration from new management, we were able to modernize the Casper’s “C” to a recognizable mark that re-energized the company’s look and quickly applied that creative momentum towards to website as well. Further, we took full creative control of all video, animation, design and social channels to fully create a content strategy that was able to deliver quality content over a 12 month schedule, and ongoing, that was engaging enough to bring in new customers but also to help grow all channels with new followers.
Results:
Modern Logotype
Modern Website with Better User Experience
Complete Design & Video Catalog
2,000 monthly visits from Ads
Over 1,700 followers with hundreds of thousands of views
Over 2,800 subscribers in 8 months
The Work:
To modernize Casper’s Truck Equipment’s brand, we enhanced their video content, website, and visual identity. We updated their videos with engaging animations and high-quality visuals to showcase their expertise in custom truck equipment solutions. The website was redesigned to highlight their commitment to quality and customer service, featuring a modern interface that showcases their range of truck bodies and equipment. A cohesive visual identity was developed to consistently communicate their professional approach. This rebranding strategy has resulted in increased engagement and a better understanding of Casper’s Truck Equipment’s unique value proposition in the work truck industry.
