Client:
Five Star Energy Services
Creating the identity for one of the fastest growing energy services in the country
DryAway is an innovative laundry solution company that revolutionizes the way people dry their clothes. Founded by Jim Lutz, an engineer turned inventor, DryAway offers a patented eco-friendly drying system that keeps laundry out of sight and out of the way.
Challenge:
After 15 years of having a great product, DryAway faced challenges in achieving consistent customer engagement and conversion through its old school marketing efforts. Print, static banner ads and other poor marketing campaigns burned budgets with offering little upside. Despite offering a unique and eco-friendly product, the company had struggled to communicate its value to a broader audience effectively. That was about to change…
Our Approach:
As the product is a vertical drying rack, we leaned heavily into creating quick, engaging, vertical video reels of the product from dozens of laundry rooms in our area. We also updated the brand look by redesigning the website and all design pieces for print and digital while managing all social channels and paid campaigns. Within a few months, several of our videos went viral; some of our own.. and some from other channels stealing our videos for their own use. After testing our video reel campaigns on Pinterest for a few months, we refined it with a gradual spend that yielded massive views, engagement and sales. After a few years, thousands of requests flooded our inboxes from influencers wanting to collaborate with our channels leading to many successful campaigns. With our refined and curated strategy, DryAway has now spread from a local, Wisconsin company to a globally recognized brand.
Results:
Modern Logotype
Modern Website with Better User Experience
Complete Video Catalog
The Work:
To modernize Five Star Energy Services’ brand, we focused on enhancing their video content, website, and overall visual identity. We updated their videos with dynamic animations and high-quality visuals to showcase their expertise in utility construction services. We redesigned their website to reflect their commitment to safety, quality, and adaptability, featuring a modern interface that showcases their range of services. A cohesive visual identity was developed, including a new logo, color scheme, and typography, to consistently communicate their professional and innovative approach. This comprehensive rebranding strategy has resulted in increased engagement and a better understanding of Five Star Energy Services’ unique value proposition in the utility construction industry.