Client:
Wisconsin Esports
Rebranding and developing a truck upfitter to regain traction by increasing their digital footprint
DryAway is an innovative laundry solution company that revolutionizes the way people dry their clothes. Founded by Jim Lutz, an engineer turned inventor, DryAway offers a patented eco-friendly drying system that keeps laundry out of sight and out of the way.
Challenge:
After 15 years of having a great product, DryAway faced challenges in achieving consistent customer engagement and conversion through its old school marketing efforts. Print, static banner ads and other poor marketing campaigns burned budgets with offering little upside. Despite offering a unique and eco-friendly product, the company had struggled to communicate its value to a broader audience effectively. That was about to change…
Our Approach:
As the product is a vertical drying rack, we leaned heavily into creating quick, engaging, vertical video reels of the product from dozens of laundry rooms in our area. We also updated the brand look by redesigning the website and all design pieces for print and digital while managing all social channels and paid campaigns. Within a few months, several of our videos went viral; some of our own.. and some from other channels stealing our videos for their own use. After testing our video reel campaigns on Pinterest for a few months, we refined it with a gradual spend that yielded massive views, engagement and sales. After a few years, thousands of requests flooded our inboxes from influencers wanting to collaborate with our channels leading to many successful campaigns. With our refined and curated strategy, DryAway has now spread from a local, Wisconsin company to a globally recognized brand.
Results:
Modern Logotype
Modern Website with Better User Experience
Complete Design & Video Catalog
The Work:
To modernize Casper’s Truck Equipment’s brand, we enhanced their video content, website, and visual identity. We updated their videos with engaging animations and high-quality visuals to showcase their expertise in custom truck equipment solutions. The website was redesigned to highlight their commitment to quality and customer service, featuring a modern interface that showcases their range of truck bodies and equipment. A cohesive visual identity was developed to consistently communicate their professional approach. This rebranding strategy has resulted in increased engagement and a better understanding of Casper’s Truck Equipment’s unique value proposition in the work truck industry.
